New Boutique Hotel Brand
ODYSSEY
Entry to Advertising section of the B-Hive competition. This entry was shortlisted and I successfully won a placement with McCann Birmingham in the summer!
Core Aim:
To inspire guests to book their next holiday with us, by showcasing the odyssey range, of hotels and exciting guests about the adventures that await in our destinations
Strategy:
To show the audience that going on an adventure holiday doesn’t meant compromising on luxury
“People are taking suitcases on their adventures now, not backpacks”
The advertising concept is to show that the Odyssey hotels offer a more luxurious option to the standard adventure holiday which normally involves sleeping outdoors etc
Print Campaigns for the Odyssey Hotel
These posters show that the Hotel offers a more luxurious option to what a 'standard' adventure would offer.
"Adventures Are Becoming More Luxurious"
Had to look at how to bring offline onto online. The QR codes and the websites linked to the ODYSSEY app and website that I created in the Digital Strategy section.
A TV add was also created, as well as a Viral Ad to work alongside the Print ads.
The TV add was a short clip (using the tent idea from the print campaign) A couple would come back to their tent, go inside to find its a luxury hotel room, kind of like an Aladdins cave idea.
The viral clip was a set up sending a 'luxury' celebrity into an adventure,(kind of like Im a celebrity get me out of here) wearing their luxury dress and heels etc and having to complete tasks. Create a funny viral that would be shared across social media.
